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Kashmir Newz Board

Newspaper circualtion rises in internet age

New Delhi, June 05, 2007 (Kashmir Newz Desk) :

Newspaper circulations world-wide rose 2.3 per cent in 2006 while newspaper advertising revenues showed substantial gains, despite a boom in internet news sources, a report by the World Association of Newspapers (WAN) said Monday.

WAN said global newspaper sales were up by 2.3 per cent over the year, and had increased by 9.48 per cent over the past five years. Newspaper sales increased year-on-year in Asia, Europe, Africa, South America, with North America the sole continent to register a decline. Indian newspaper sales increased 12.93 per cent in 2006 and 53.63 per cent in the five-year period.

When free dailies are added to the paid newspaper circulation, global circulation increased by 4.61 per cent last year, and 14.76 per cent over the past five years. Free dailies now account for nearly 8 per cent of all global newspaper circulation and 31.94 per cent in Europe alone.

Advertising revenues in paid dailies were up by 3.77 per cent last year from a year earlier, and up 15.77 per cent over five years, WAN said. No figures were available for free daily advertising revenues.

"Newspapers in developing markets continue to increase circulation by leaps and bounds, and in mature markets are showing remarkable resilience against the onslaught of digital media. Even in many developed nations the industry is maintaining or even increasing sales," said Timothy Balding, Chief Executive Officer of the Paris-based WAN . "At the same time, newspapers are exploiting to the full all the new opportunities provided by the digital distribution channels to increase their audiences.

"As the digital tide gathers strength, it is remarkable that the press in print continues to be the media of preference for the majority of readers who want to remain informed."

Mr Balding added: "These results are even better than we expected from provisional data available a few months ago. Once again we can see that far from being an industry in decline, as the ill-informed and short-sighted continue to contend, newspapers are alive and well and exhibiting enormous innovation and energy to maintain their place as the news media of preference for hundreds of millions of people daily".

The new data, from WAN’s annual survey of world press trends, was released to more than 1,600 publishers, editors and other senior newspaper executives from 109 countries attending the 60th World Newspaper Congress and 14th World Editors Forum in Cape Town, South Africa. The main figures showed that global circulations and advertising revenues are increasing world-wide. In addition, the free daily market is giving renewed impetus to newspaper reading, and newspaper web traffic continues high growth.

The figures showed:

Paid circulation grew 2.3 per cent worldwide in 2006 from a year earlier, taking global sales to a new high of more than 515 million daily. With free dailies added, daily circulation increases to nearly 556 million, a 4.61 per cent increase from the total of paid and free dailies in 2005.

The total number of paid-for daily titles was up 3.46 per cent in the world in 2006 and up 17.67 per cent since 2002 to a record 11,207 titles. The total number of paid and free titles increased by 4.33 per cent in 2006 and by 19.63 per cent since 2002.

Newspaper advertising revenue increased 3.77 per cent in 2006 from a year earlier, and was up 15.77 per cent over five years.

The survey, which WAN has published annually since 1986, this year includes information on all countries and territories where newspapers are published.

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World Press Trends 2007 report

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